Based upon our successful seminar and webinar series we've been presenting on Social Network and Web 2.0 Marketing over the past few years, we've developed this 17-part Social Network Marketing HOW-TO GUIDE, walking you through each step in promoting your company using social network marketing in a careful and very detailed format.
- Building Your Web 2.0 Business Presence
- Facebook fan page
- LinkedIn Group
- Twitter Profile
- Discuss the power of branding in the small square icon image
- Content Tools for your Web 2.0 Business Presence
- Blog for the written word and integrated into Facebook, Twitter and LinkedIn
- How to choose a blog software (Wordpress, Blogspot or Tumblr)
- What to blog about - story to tell for your business
- Examples for destination marketing
- Commenting, labels and tags
- Status Updates and Twitter
- Discuss hash tags, @ symbols, etc.
- Photos added to Flickr and integrated into Facebook, Twitter and blog
- Video added to YouTube and integrated into Facebook
- Blog for the written word and integrated into Facebook, Twitter and LinkedIn
- How these basic social networking tools work together
- Describe how the blog integrates with Facebook and Twitter
- Linking Facebook fan page to Twitter
- These social media sites (touch points) need an audience
- Measuring this audience using Bit.ly
- Managing and promoting events in social networking
- Facebook News Feed
- Facebook's news feed and the viral nature of reaching "friends of friends"
- The basic posting of a link
- Photos and events most viral components of Facebook news feed
- Tricks for getting people to tag themselves in photos
- Discuss viral nature of likes, comments and shares
- Discuss managing comments as customer relationship management
- Messaging and direct communication tools in social networks
- Social network marketing and search
- How is Facebook content searched
- Every element should link back to each other
- How is Twitter content searched (trends, OneRiot.com, Google's new search)
- Social network marketing and search engine optimization (SEO)
- Facebook advertising - how to
- Other social networks (automated ones including Plaxo and FriendFeed)
- How to connect social media content in these sites
- Tricks for adding connections/fans/followers
- Using sites such as retaggr.com and unhub.com
- Other social networks (manual)
- Discuss how each niche community has a few key social networks worth looking at, i.e., Yelp.com, TripAdvisor.com, Ning.com sites, TripWolf.com, etc.
- Putting Twitter To Use For Your Company
- 3rd party programs and how they can help maximize Twitter marketing effectiveness
- TweetDeck
- Seesmic
- HootSuite
- The power of the ReTweet
- Why should you ReTweet other Twitter postings?
- Why should your goal to be to have your Twitter postings ReTweeted?
- 3rd party programs and how they can help maximize Twitter marketing effectiveness
- Other social networks useful for content
- Digg - great tool for expanding the reach of articles written by your organization
- Delicious - bookmark articles relevant to your industry. Great tool to use as a "thought leader" in your field; also has RSS feed for integration into other sites and to set up to Twitter automatically.
- Google Reader - handy tool to highlight key articles you may like as well, similar in scope to Delicious
- How to make your website's content maximized for social networking tools
- Code for thumbnail image preferences and RSS feed automation
- Various methods of adding share buttons to a site
- Making it quick and easy to find and join your various social networking sites
- Measuring Social Network Marketing ROI
- Facebook Insights
- Twitter's companion site, bit.ly
- Tips and Tricks
- Using Ping.fm for status updates
- Using Posterous.com for larger content updates
- Including custom HTML in your Facebook fan page
- Commenting on blog postings, Facebook postings and LinkedIn discussions related to your industry
- Twitter strategies
- Mobile social network marketing (includes Facebook mobile as well as Google Buzz; Mobile only tools include Loopt.com and FourSquare.com).
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