Fun with Bumper Stickers
http://richmanramblings.blogspot.com/2009/08/political-signs.html
How Do I Get My Web 2.0 and Social Networking World All Working Together in Synchronized Harmony?
Finding the most efficient ways of using photos, blogs and videos to promote your company on the Internet, far and wide!
It’s interesting, but as we enter into the latter half of 2009, we can look back less than a year and see how when it comes to social network marketing, we’re living history as we speak. There was a day when only a small handful of early adopters even knew what Twitter was. Now, it’s become part of our daily dialogue (can you say “Tweet”), the way “Google” has turned into “Googling” and become a verb.
From our July 2009 Gay Business Report, we went into great detail as to how and why to use Twitter, and over the past two months, even more has evolved on this topic that provides even greater relevancy to using Twitter in our business lives. But Twitter is still only part of the story, as it is both one of our primary TOOLS for managing our online content and one of our primary TOUCH POINTS for communicating our content’s message to a wide and relevant audience worldwide.
Our company’s main focus with clients is to break up the social networking world into two main components, the TOOLS used in social networking (photos, videos, blogs and micro-blogs) and the TOUCH POINTS used to broadcast the photo/video/blog message to as wide an audience as possible. There is a lot of gray area in this concept, as the tools used in placing photos, videos and blogs online are also some of the best touch points to use when broadcasting that message and communicating with as wide an audience as possible. When placing photos online, Flickr.com serves as both an excellent site to post, manage and maintain a user’s photo albums, as well as serves as one of the best sites to share photos with other Flickr.com users using some of their social networking features they’ve built into their site. Lastly, Flickr.com is also one of the best sites to use when virally spreading those photos far and wide online, as their RSS and XML?features, as well as their integration with Twitter.com, blogs and other sites.
It is this concept, using sites such as Flickr.com for photos, YouTube.com for videos, Blogger or Wordpress for blogs and Twitter.com for micro-blogs (also known as status updates) that should form the cornerstone of every social network marketing plan in place today. This content is then integrated with your social networking sites including Facebook, FriendFeed, LinkedIn and Twitter (yes, Twitter... thus the gray area of Twitter being both a tool and a touch point), and the more automated this integration is for you, the easier your life is and the more efficient your social network marketing strategy becomes.
For example, let’s say you have some photos you’ve taken of a business reception or mixer you attended, and you plan on using a few of those photos for your blog posting as well. Here’s what to do.
1. Upload the photos to Flickr.com and specify that they are part of a SET all their own (in Flickr.com, a set is synonymous with a photo album). You can upload the photos directly online at Flickr.com or use their handy photo uploading software, which makes your photo uploading work even quicker and easier.
2. When using the Flickr uploading tool, you can both create a description for the Photo Set as well as for each individual photo. If you have all of the photos selected (using CTRL-A or your Control Key to select multipe individual photos at once), you can also specify a generic description for each photo as well. Make these descriptions work for you by being exact about what event the photos were taken, along with the website addresses of the organizations you wish to promote. If you’re just an attendee, be sure to add “Photos Taken By: xxx” and enter both your company name and your website address. Do the same for the general photo set description, and now when someone clicks on any of your photos, they will be just one click away from where you want them to be... either your website, a specific page on your website, your client’s website, etc. Your Flickr.com profile will also have your website information on it as well, but since the user has to actually find your profile link, click on it, etc., you’ve now maximized your photo’s performance by placing all of that information and more directly in each individual photo’s description.
3. Place a few of these photos into one or more relevant Flickr.com groups. If the photos are related to gay travel, then make sure you’re a part of a few gay travel Flickr.com groups (some groups have thousands of members). This creates just another way for your photos to be seent.
4. Using the integration feature of Flickr.com to Twitter.com, you can select a few key photos and click on “Share”. Scrolling down to their BLOG selection under Share will allow you one-click access to then sharing your photo using Twitter as well. Use some good key words to describe your photo as you send it out into the “Twittersphere” as you want as many people to find and click on the photo as possible. Your photo will have a new link using http://flic.kr and this link will display your photo, the descriptive text you entered along with hyperlinks, thumbnails of additional photos in this photo set, direct links to your other photos and to your profile, etc. All of these can then allow a user to discover more and more about you, your company and some of the various activities you and your company are doing. You are both informing and entertaining your viewers, with the hope of further engaging them andconverting some of them into potential clients.
The rest is easy... you would then write your blog, use some of your photos in the blog posting, and link to this Flickr.com photo set directly from your blog. You would also make sure to upload these photos into a new album you’ve created, but from your Facebook Fan/Business page. Placing these photos onto your business page and not your personal page means that every online Facebook viewer who checks out one of your photos is exposed to your business, not just you as an individual. Of course, since you’ll probably be in a few of the photos, they will be linked from your personal profile since you’ll be tagging yourself in these photos as well and they will be featured in your profile’s news feed.
And yet, we’re not stopping here... your blog is hopefully already integrated into Facebook Fan page using the NOTES feature of Facebook, whereby you can automatically have your blog postings appear in your Facebook Fan page with no extra work on your part. Thus, after posting your blog and waiting a few hours (these integrations aren’t always instantaneous), you can check out your Facebook Fan page and find that your members have already commented and shared this posting with their friends as well.
A lot of time was not spent on these last concepts, as most people seem to be more and more comfortable with how Facebook and blogs work nowadays. We’ve written extensively on them in previous Gay Business Reports as well. Our main focus now is to do a more in-depth analysis of the way these components work together, especially using some of the newest tools at our fingertips such as Twitter.
On that note, let’s continue the thought process from above. Your blog posting is now on Facebook, but it hasn’t made its way automatically to Twitter. That is where TwitterFeed.com comes in. Using TwitterFeed.com (or other programs out there including HootSuite.com), you can automatically have your blog postings converted into a Twitter, along with a shortened URL, and posted to your account automatically. By also having a Bit.ly account (http://www.bit.ly), you can also make it so that you have more detailed analysis of how many click-throughs you receive, as well as how many click-throughs your blog posting has received from others ReTweeting it as well. You’d be fascinated to learn that some articles and blog postings are now receiving between 100 and 1,000 click-throughs on a normal run, and others related to hotter topics receiving upwards of 10,000 click-throughs and more. Thus, Twitter is a force to be reckoned with... do we really want to ignore such click-throughs driving RELEVANT?traffic (aka potential clients) to our website?
Further continuing along the thought process from above, let’s go back to Facebook but keep thinking about Twitter. You’re on your Facebook Fan page and you want to communicate with your members and other viewers of your fan page. Just a week ago, Facebook enabled your Facebook Fan page to integrate with your Twitter account so that when you post a business-oriented status update in your fan page, it can automatically appear as a Twitter as well. This is powerful, in that it allows you to post once on Facebook and have it appear on Twitter as well. We’ve argued in the past that to post your Twitters automatically into Facebook is not the right way to go, and we stand behind this still. Twitter conversations are developing a life of their own, with retweets, Twitter replies, shortened URLs and more, and these conversations are no longer in the form of status updates to be shared on Facebook as well. Especially in your personal profile. But to share a business posting FROM Facebook TO Twitter is relevant, in that you are starting a conversation from Facebook and allowing it to have a life in both places now. On Facebook, the conversation takes the form of comments which stay on Facebook and appear below your original status update. On Twitter, they take the form of replies using the @ symbol and ReTweets using the RT sign, with perhaps a few # signs thrown in by other users to improve their search relevance. All more indications that your Twitters now have a life of their separate from status updates in Facebook.
Of course, these same rules starting with Flickr.com above apply equally well to videos on YouTube.com as well. You’ll typically have less views on a video than you would on a photo, but the views you do receive are considerably more engaged in you, your product and your service. Using sites such as 12Seconds.TV, your video can quickly and easily be integrated on Twitter as well.
Stay tuned for our next posting in the upcoming Gay Business Report where we apply everything we’ve just discussed here in this article and take this process further, setting you up as a potential “Thought Leader” in your specific field.
Direct Link to September 2009 Gay Business Report:
http://www.pinkbananamedia.com/pdf/pbmbizreport_sep2009.pdf
Eagar for US Senate 2010
Yesterday at the Utah County GOP BBQ, we had a chance to personally interact with Bennett's two top contenders: current Attorney General Mark Shurtleff and Businesswoman Cherilyn Eagar. We would vote for either over Bennett but Eagar inspires us. She has decried Bennett's addiction to earmarks and his less-than-conservative Wyden-Bennett health care plan which includes government-funded abortions. She is NOT a career politician and speaks from the heart.
In the yesterday's straw poll (themostsearched elected not to participate) Shurtleff won, followed by Eagar and last place Bennett. As Eagar was the latest entry into the race, themostsearched expects her numbers to climb as the word gets out that we have a real chance for principled change (not to mention a first female US Senator from Utah--our state being an eager leader in the woman's suffrage movement including the first female state senator elected in the United States!)
themostsearched is committed to our local grassroots movement to right the wrongs of our GOP party which has forgotten about term limits, fiscal restraint and responsibility, and smaller not larger government. America: real change is coming and Utah is going to be part of the solution. We will not tolerate "politics as usual" but "politics for patriots."
Indeed, themostsearched feels there is just as much need for patriots now as during our nation's founding years who sacrificed time, money, and comfort for love of country. Although we may not be honored with bronze statues and glorious paintings, it is not the fame we seek but of preserving and restoring this back to a great nation of freedom.
themostsearched finished Beck's portion of "Common Sense" and highly recommends it. We agree with all the 9 principles and 12 values and have joined our 9/12 group. Perhaps the only difference we have is that we believe that we can take our Republican Party back and adhere to our party's platform through local, grassroots intervention.
themostsearched also predicts that Bennett will not be re-elected as Senator in 2010. We will do everything we can to support Eagar so that Bennett doesn't even make it out of our convention (if Eagar gets 60% of the vote in the convention, she can then concentrate on defeating the Democratic challenger and won't have to face a primary election against Bennett or Shurtleff.
Finally, we promise you America that although you don't know Eagar now, you will love her and what she stands for. It is then with great satisfaction that themostsearched endorses Cherilyn Eagar for US Senator in 2010.
Jason Chaffetz Townhall
themostsearched was extremely impressed with Chaffetz in his demeanor, respect to his constituents questioning, and especially in his ideas for America. This was our first opportunity to shake hands with Rep. Chaffetz and with the true patriot he is.
To set the stage appropriately, the reader should keep in mind that this is the likely the most conservative metropolitan area in the nation--Provo/Orem, Utah--full of people labeled by the left as "right wing activists" who want a smaller, less intrusive federal bureaucracy in order to pursue their rights to bear arms, preserve families, protect the unborn, and worship how they may. Here in this auditorium packed with fellow patriots (along with a few vocal dissenters) with most concerned about the government takeover of healthcare was found not a single individual touting swastikas or akin symbols (sorry Nancy Pelosi--maybe the swastikas you're seeing are in San Francisco).
Chaffetz talked out at length on the healthcare plan before the House which he avowed to vote against. Healthcare reform should address:
- Tort Reform (current bill does nothing about this)
- Transparency
- Portability of insurance across state lines
- Pre-existing conditions
- Competition (good to keep costs low)
- Opt-out provision for states
Chaffetz also mentioned his support of an ACORN investigation and cited the 88-page report by Rep Darrell Issa (themostsearched thinks he would make a great CA governor), Chair of the Republican Committee on Oversight & Government Reform.
Chaffetz also highlighted HR3167, cosponsored with Stephen Lynch D-MA to have the postal service instead of ACORN conduct the census by declaring a postal holiday on census day (also saves government money). This is a brilliant idea, and receives a full themostsearched endorsement.
Here is the bottom line with Chaffetz: he is EXACTLY the kind of statesman we need running our government and themostsearched wholeheartedly applauds his efforts!
Obama "Bears False Witness" Concerning Deficit
What makes this especially deceptive is the fact that during Obama's press conference aimed at garnishing support for his socialistic universal healthcare just one month ago, Obama invoked the fact that he had saved the country $2T over the next 10 years:
"Then we had to pass a budget by law, and our budget had a 10-year projection. And I just want everybody to be clear about this. If we had done nothing, if you had the same, old budget as opposed to the changes we made in our budget, you'd have a $9.3 trillion deficit over the next 10 years. Because of the changes we've made, it's going to be $7.1 trillion.
Now, that's not good, but it's $2.2 trillion less than it would have been if we had the same policies in place when we came in.
So the reason I point this out is to say that the debt and the deficit are deep concerns of mine. I am very worried about federal spending. And the steps that we've taken so far have reduced federal spending over the next 10 years by $2.2 trillion."
(Source: Washington Post or Youtube video starting 31:09 through 32:12)
It seems incredulously inconvenient that now that America has awakened to the evils of HR3200 suddenly the projected savings have vanished. How can one trust one's health a leader so incompetent that the very arguments used to support passage of this monstrocity be vanquished in a mere month on a quiet Friday afternoon?
Indeed, Obama had the chutzpah this week to call religious leaders who opposed his plan guilty of "bearing false witness." Evidently, it is Obama who is "bearing false witness" to the American people in a massive misrepresentation of the severity of our federal deficit.
How the Social Networks Can All Work Together
LGBT Marketing Symposia Coming to NYC & Philadelphia
Philadelphia on 28 September • New York City on 29 September
Community Marketing, Inc. and Pink Banana Media have announced half-day educational and networking symposia for business leaders interested in growing their LGBT market share. The California Gay & Lesbian Market Symposia follow successful programs held in New York City (2007) and Chicago (2008) and Los Angeles and San Francisco in Spring 2009. Participants from across the region, as well as throughout North America are invited to attend the Symposia.
- Philadelphia, Monday, Sept. 28, 9:00am to 12:30pm at the Hub Meeting & Event Center
- New York City, Tuesday Sept. 29, 9:00am to 12:30pm at the NYC Conference Center
"In a soft economic market, the gay and lesbian segment presents an especially valid and viable opportunity for growth,” said David Paisley, the event organizer. “The Gay & Lesbian Market Symposium offers a comprehensive research, advertising, marketing, and communications forum that will help attendees reach a broad spectrum of LGBT consumers."
Audience: Whether you are a long-time LGBT market expert or new to the segment, you will attain valuable insights and approaches into the LGBT marketplace. Dedicated to marketing, advertising and PR executives and agencies serving all industries, who want to successfully reach East Coast, national and international gay/lesbian consumers, and initiate or update effective strategies.
Dedicated: Symposium attendance is limited in order to facilitate the best learning and networking environment. Gain practical take-aways and new approaches from the CMI and Pink Banana teams, and our strategic partners.
Please review the preliminary agenda to see the session's program and topics of discussion.
Advance registration is just $45, including all educational sessions and coffee breaks.
Symposium registration is now open:
www.communitymarketinginc.com/mkt_int_glms.php
About the organizers:
Community Marketing, Inc. has been successfully connecting our clients with diverse gay and lesbian communities worldwide since 1992 through consumer market intelligence and strategic planning.
Pink Banana Media specializes in unique aspects of LGBT online marketing, matching a product or service to targeted online communities through geographic and demographic targeting.
Community Partners in the Symposia Series include:
More information:
www.communitymarketinginc.com or email tom@communitymarketinginc.com
tel 415-437-3800
Research on gay and lesbian consumers:
http://www.communitymarketinginc.com/mkt_int_gld.php
Announcing our new Social Network Marketing and Web 2.0 Tutorials Course
A Complete Social Network Marketing Plan & Strategy for only $450
Learn to master the world of Social Networking and unlock this marketing potential for your business!
Based upon our successful seminar and webinar series we've been presenting on Social Network and Web 2.0 Marketing over the past few years, we've developed this 5-part Social Network Marketing Tutorials Course series, walking you through each step in promoting your company using social network marketing in a careful and very detailed format.
Level 1: Setting Up Your Accounts (Your Content Tools and First Touch Points)
- Laying the groundwork: your social network identity
- Deciding which path to take and which strategy to follow - should you blog?
- Setting up a blog (Google's BlogSpot.com, Wordpress.com and Tumblr.com, just to name a few options)
- set up a Flickr or Picasa photo account (multimedia sharing)
- set up Twitter account and start by going through the followers list of people you know... you'll find others you know to get this all started.
- set up Facebook business/fan page
- Are you on Plaxo? LinkedIn?
- Use Twitterfeed to integrate your blog to Twitter
- Integrate blog into Facebook, Plaxo and your Linkedin group
- Do you use Retaggr.com and/or Unhub.com? Friendfeed.com?
- Why use Ping.fm - Twitter is not just status updates
- Discussion on posting links on Facebook, Delicious.com, Digg.com and Google Reader. It's important to highlight other stories that are relevant in theme to your business, i.e., positioning you to become a leader in directing your followers to content that is specific to your industry. Avoid just grabbing hot headlines and sharing on these sites and on Facebook.
Level 3: Case Study Examples
Several step-by-step examples of how the accounts set up above can now work for you
- Blog example
- Showing advanced places for manual integration including LinkedIn groups, Ning.com, etc.
- Are you a bar or restaurant? Do you work with Yelp.com?
- Are you a hotel? Do you work with TripAdvisor.com?
- Showing advanced places for manual integration including LinkedIn groups, Ning.com, etc.
- Blog and Photo example
- Utilizing Tweetphoto and Twitpic examples
Level 4: Twitter Strategies
- Discussions on Tweetdeck.com and Seesmic.com, showing how they integrate with Twitpic and Bit.ly
- Discussions on Tweetphoto.com and how to integrate photos to Twitter
- Discussions on Power Twitter programs such as Hootsuite and more.
- Discussions on ReTweeting, Tweet Replies, etc.
(like Delicious and Digg, it's important to ReTweet those items that are specifically relevant to your business. Many novice Tweeters are ReTweeting things that are way to general, i.e., gay news headlines for a gay hotel or general gay travel headlines for a very specific niche travel company) - Discussion on Tweetmeme.com and OneRiot.com
Level 5: Advanced Strategies
Facebook advertising; online video; strategies for adding connections and widening your net
- Facebook advertising
- Following steps above and including Online Video using Youtube and Facebook
- Online video marketing examples
- Discussion on how video integrates with Twitter
- Discussion on how Twitter connections can be used for Friendfeed.com, Linkedin for TripIt.com, etc.
- Should you do your own Ning.com site?