LGBT Marketing Symposia Coming to NYC & Philadelphia

Philadelphia on 28 September • New York City on 29 September

Community Marketing, Inc. and Pink Banana Media have announced half-day educational and networking symposia for business leaders interested in growing their LGBT market share. The California Gay & Lesbian Market Symposia follow successful programs held in New York City (2007) and Chicago (2008) and Los Angeles and San Francisco in Spring 2009. Participants from across the region, as well as throughout North America are invited to attend the Symposia.

• Philadelphia, Monday, Sept. 28, 9:00am to 12:30pm at the Hub Meeting & Event Center
• New York City, Tuesday Sept. 29, 9:00am to 12:30pm at the NYC Conference Center
  

"In a soft economic market, the gay and lesbian segment presents an especially valid and viable opportunity for growth,” said David Paisley, the event organizer. “The Gay & Lesbian Market Symposium offers a comprehensive research, advertising, marketing, and communications forum that will help attendees reach a broad spectrum of LGBT consumers."

Audience: Whether you are a long-time LGBT market expert or new to the segment, you will attain valuable insights and approaches into the LGBT marketplace. Dedicated to marketing, advertising and PR executives and agencies serving all industries, who want to successfully reach East Coast, national and international gay/lesbian consumers, and initiate or update effective strategies.

Dedicated: Symposium attendance is limited in order to facilitate the best learning and networking environment. Gain practical take-aways and new approaches from the CMI and Pink Banana teams, and our strategic partners.

Please review the preliminary agenda to see the session's program and topics of discussion.

Advance registration is just $45, including all educational sessions and coffee breaks.

Symposium registration is now open:
www.communitymarketinginc.com/mkt_int_glms.php

About the organizers:
Community Marketing, Inc. has been successfully connecting our clients with diverse gay and lesbian communities worldwide since 1992 through consumer market intelligence and strategic planning.

Pink Banana Media specializes in unique aspects of LGBT online marketing, matching a product or service to targeted online communities through geographic and demographic targeting.

Community Partners in the Symposia Series include:

• NGLCC
• NGLCC - NY
• Independence Business Alliance
• GLAAD
• Instinct Magazine
• Echelon Magazine

More information:
www.communitymarketinginc.com or email tom@communitymarketinginc.com
tel 415-437-3800

Research on gay and lesbian consumers:
http://www.communitymarketinginc.com/mkt_int_gld.php

Online Gay Marketing and Web 2.0 - Las Vegas, LA and Miami

Marketing to the Gay Community on the Internet?
Looking for valuable insights? A competitive edge?

Attend This Gay Market Seminar
ONLINE Gay Marketing and Web 2.0

LOCATION Las Vegas, NV Thursday, October 9, 2008 - 2:00 pm to 4:00 pm Paris Hotel (Loire Room) Snacks included Los Angeles, CA Tuesday, November 11, 2008 - 9:00 am to 11:00 am Hilton LAX Hotel (in Carmel Room) 5711 W Century Blvd / Los Angeles, CA 90045 Breakfast included! Miami, FL Tuesday, March 24, 2009 - 9:00 am to 11:00 am Wyndham Miami Airport Hotel 3900 NW 21st Street, Miami, FL 33142 Breakfast included! COST: $75

Certainly, everyone is aware of the gay market. You're likely already involved. But how can you "think outside of the triangle" and advance your positioning in this increasingly competitive space?

We will be showing you some of the current trends in making outreach to consumers using the latest Web 2.0 tools including MySpace, FaceBook, Blogs, YouTube, RSS/XML and more. Find out how and why other companies are utilizing these technologies to get the word out to consumers online, and learn more about some of the unique opportunities in the GLBT Web 2.0 space in targeting gays & lesbians online.

Some topic highlights to be covered will include:

• Using Photos as a Marketing Tool on Facebook - the Amplifying Effect
• Are you using Content related to your organization or business in order to increase your online exposure and search engine rankings?
• Utilizing the power of photos, blogs and editorial to pump up your marketing efforts
• How content can become part of your SEO (search engine optimization) efforts
• Does your website utilize any of the viral, social networking opportunities for visitors to spread the word about your content far and wide?
• Have you thought about some creative ways to use Online Video to your business advantage?
• Have you thought about Entering the Conversation with blog and new postings relevant to your industry?
• Are you using LinkedIn.com to its full potential?

Our Speaker

Matthew Skallerud, President of Pink Banana Media, began his career in the gay & lesbian marketplace when he founded GayWired.com in May of 1995. He successfully led GayWired.com into one of the premiere and dominant gay websites worldwide, translating that success to LesbiaNation.com and QTMagazine.com (gay travel site). In 2001, he expanded this online reach by launching a company focused on both developing niche-oriented websites for the gay & lesbian community and helping companies large and small reach these gay & lesbian consumers through this expanded network of websites, which included GayMonkey.com, GaySports.com, Navigaytion.com, PrideParenting.com and GayBusinessWorld.com, just to name a few. Having sold these sites, his focus is now on the latest in advertising and marketing utilizing social networks and tailoring their opportunities to the GLBT community. Skallerud starts with the basics of banner ads and e-mail, but expands into the more advanced world of blogs, social networking and online video, and how those components can tie into an overall online marketing campaign including banner ads for some of the best performance for his clients. His goal is to work with companies wishing to increase the efficiency and performance of their online marketing endeavors, using some of the "tried and tested" of the past few years and merging with some of the new, since "new" is where the eyeballs are continually migrating to on a daily basis. Seminar Link: http://www.pinkbananamedia.com/seminar/

Power Networking Lunch Presentation in Dallas

I had a great time here in Dallas today (Aug 14, 2008) doing a Web 2.0/Social Networking presentation following the Power Networking Lunch here at Maggiano's in North Park.


It was a great turnout, and prior to doing my presentation, I got to participate in the Power Networking as well... business networking merged with speed dating on steroids. It was my first one and I loved it!

More photos can be found at:
http://picasaweb.google.com/mattskal/DallasPowerNetworkingPresentationAug2008

Links:
http://www.glbtchamber.org/

Online Gay Marketing and Web 2.0 Seminar - Long Beach, CA, Ft. Lauderdale and Miami, FL

Marketing to the Gay Community on the Internet?
Looking for valuable insights? A competitive edge?

Attend This Gay Market Seminar
ONLINE Gay Marketing and Web 2.0

LOCATION Long Beach, CA Thursday, August 21, 2008 - 2:00 pm to 4:00 pm Hilton Long Beach 701 W. Ocean Blvd., Long Beach, CA 90831 Snacks included Miami, FL Tuesday, September 2, 2008 - 9:00 am to 11:00 am Wyndham Miami Airport Hotel 3900 NW 21st Street, Miami, FL 33142 Breakfast included! Ft. Lauderdale, FL Thursday, September 4, 2008 - 9:00 am to 11:00 am Embassy Suites Ft. Lauderdale 1100 Southeast 17th Street, Ft. Lauderdale, FL 33316 Breakfast included! COST: $75

Certainly, everyone is aware of the gay market. You're likely already involved. But how can you "think outside of the triangle" and advance your positioning in this increasingly competitive space?

We will be showing you some of the current trends in making outreach to consumers using the latest Web 2.0 tools including MySpace, FaceBook, Blogs, YouTube, RSS/XML and more. Find out how and why other companies are utilizing these technologies to get the word out to consumers online, and learn more about some of the unique opportunities in the GLBT Web 2.0 space in targeting gays & lesbians online.

Some topic highlights to be covered will include:

• Using Photos as a Marketing Tool on Facebook - the Amplifying Effect
• Are you using Content related to your organization or business in order to increase your online exposure and search engine rankings?
• Utilizing the power of photos, blogs and editorial to pump up your marketing efforts
• How content can become part of your SEO (search engine optimization) efforts
• Does your website utilize any of the viral, social networking opportunities for visitors to spread the word about your content far and wide?
• Have you thought about some creative ways to use Online Video to your business advantage?
• Have you thought about Entering the Conversation with blog and new postings relevant to your industry?
• Are you using LinkedIn.com to its full potential?

Our Speaker

Matthew Skallerud, President of Pink Banana Media, began his career in the gay & lesbian marketplace when he founded GayWired.com in May of 1995. He successfully led GayWired.com into one of the premiere and dominant gay websites worldwide, translating that success to LesbiaNation.com and QTMagazine.com (gay travel site). In 2001, he expanded this online reach by launching a company focused on both developing niche-oriented websites for the gay & lesbian community and helping companies large and small reach these gay & lesbian consumers through this expanded network of websites, which included GayMonkey.com, GaySports.com, Navigaytion.com, PrideParenting.com and GayBusinessWorld.com, just to name a few. Having sold these sites, his focus is now on the latest in advertising and marketing utilizing social networks and tailoring their opportunities to the GLBT community. Skallerud starts with the basics of banner ads and e-mail, but expands into the more advanced world of blogs, social networking and online video, and how those components can tie into an overall online marketing campaign including banner ads for some of the best performance for his clients. His goal is to work with companies wishing to increase the efficiency and performance of their online marketing endeavors, using some of the "tried and tested" of the past few years and merging with some of the new, since "new" is where the eyeballs are continually migrating to on a daily basis. Seminar Link: http://www.pinkbananamedia.com/seminar_fee.cfm