My Week in Dallas

I had an incredible work week in Dallas this past week, staying at the Kimpton Hotel Palomar and spoiled by the staff and Group Sales Manager, Sam Tucker.

As I arrived Sunday night, on the MLK Weekend holiday, the Oak Lawn and Cedar Springs area was crazy with hot guys everywhere.  TMC was packed, as was S4 with a line wrapped around the corner.  I had no idea the boys in Dallas could party so hard!!!!

As the work week began, at the Palomar it was very easy to meet with my friends and clients, and on top of all that, there was an incredible gym just 3 blocks away (and a Taco Bell on the way back!)

We had our IGLTA board meeting later on that week, where we were wined and dined by both the Philadelphia folks and the Ft. Lauderdale team out here meeting with us for our future convention locations.  Jeff Guaracino, Josh Neal, Niki Grossman and Joshua Winston spoiled us rotten.

We then wrapped up the weekend with an IGLTA reception at the Lumen Hotel, another Kimpton property, along with all of our friends from the North Texas Gay & Lesbian Chamber.  The photos from that night can be seen here:

The Los Angeles Gay & Lesbian Chamber - LAGLCC.org

I've had the fortune of being nominated and elected to the board of directors of our local Los Angeles Gay & Lesbian Chamber of Commerce (http://www.laglcc.org/. There's a great new team on board, including Randy Malmud, the new Chamber President, Anthony Vulin, the new Chamber Vice President, James Holchin the new Treasurer and Amanda Williams the new Secretary. In addition, Doran Farnum of Frontiers News Magazine is also a new member of the board as well. JD DiSalvatore has also recently come on as a new board members, and other board members include Jason Miller, Financial Advisor with Prudential Securities,Maureen Steinberg, Realtor with Keller Williams, Julie Falen, Real Estate Solutions Entrepr

eneur/Owner, Big Fiddle Properties, Peggi Garvey, Frontiers Magazine, Kirkland Tibbels, Founder/President Funny Boy Films and Dawn Ackerman, Co-CEO OutSmart Office Solutions and Immediate Past President, LAGLCC.

For more information on this organization, including an update on all of the ways the LAGLCC can help you grow your business with education, networking and more, please check out and join us at http://www.laglcc.org/.

Also, be sure to attend our upcoming First Thursday Mixer, the premier GLBT business networking social event, at OBar, 8279 Santa Monica Blvd. in West Hollywood, Thursday, February 5th from 6:30 to 9:00 pm. $5.00 cover charge only, and the drink prices are fantastic!
To RSVP, Click Here.

:: Southern California GLBT Business Online Resources ::

LAGLCC.org Social Networking Site
Be sure to check this site out... it allows all of us in the Southern California GLBT Business Community to network amongst each other using some of the latest social networking and Web 2.0 tools available today.

Also, find the LAGLCC Online At:
Facebook

Recent Interview by Equal4All's World

Be sure to check out my recent interview I did with J Federico of Equal4All's World.
Matthew Skallerud, President of Pink Banana Media, began his career in the GLBT marketplace in the mid-90s – a time where not many companies catered to the GLBT community and their needs to go forth and flourish in this country. Matthew wanted to be a trailblazer – a true trend-setter. And that’s just what he transformed himself into after many a trial and error. Equal4all is proud to introduce Mr. Skallerud in the raw…

January 2009 Gay Business Report

In This Issue
New Marketing Tools for 2009
How to get more targeted visitors to your site

In the last edition, Matt Skallerud wrote a great article, "Making Sense of Social Media." He compared social media to talk radio and old-fashioned telephone party lines. "A tiny percent call - but everybody is listening." This article is going to teach you how to best market to all of those "listeners...."



LGBT Marketing Forum: European Tourism and Hospitality Leaders to Gather in London
Timely Discussion of Gay and Lesbian Growth Opportunities During Economic Downturn

Unprecedented economic challenges facing the global tourism and hospitality industries have led leaders to explore viable "niche" markets to fill the gaps. Research over the past decade has indicated particular strength in the gay and lesbian markets, who continue to take holidays in large numbers during recessions, health scares, etc.


Community Marketing, Inc. (CMI), the international LGBT research and marketing firm, has announced a comprehensive "European Symposium on Gay & Lesbian Tourism" to meet these challenges and identify growth opportunities. The symposium, to be held at the Cumberland Hotel, Marble Arch, London on 13 February, is dedicated to marketing and sales executives of tourism boards, accommodations, travel suppliers, tour operators, retailers and meeting planners. ...


Other Highlights

  • What are the Benefits of Social Media Marketing?
  • Who’s on our PBM Social Networking Site?

 Download PDF

Finances, The Recession and Generation Y

I'm not sure if you have heard, but it seems as if we are in the middle of a bad economy. Chances are you have heard and have an opinion about it. All over the mainstream and not-so-mainstream media outlets, people are weighing in about investments, currencies and credit. The markets are under analysis and people are giving a million suggestions on how to deal with the situation. Unfortunately, one key demographic is blatantly absent from a lot of these discussions. Young adults are not often brought into discussions relating to finance for a variety of reasons. The most critical reason being that a lot of college students and recent graduates simply do not have enough accumulated wealth or savings to be a part of the target market many financial institutions are soliciting. Regardless of the reason, younger people, me included, feel like nobody is speaking to them.

To further this stigmatization, gay and lesbian youth are pushed even further away. The general feeling in the business community is that gay and lesbian adults tend to have more discretionary income and indulge in investments, large-scale purchases and travel. Many studies have suggested that gay and lesbian people tend to bounce back quickly after a recession; such was the case following the September 11th attacks. With a lack of coverage of the financial troubles of both youth and gays and lesbians, those of us in both groups are especially left in the dark.

Today's young people are becoming a vital part of the economy in a way that no previous young generation has been. In today's workforce, it is no longer acceptable to have just a Bachelor's degree in order to find a well-paying job, but a very large portion of young people are seeing the need for post graduate degrees, as well. This is creating a need for "Generation Y" to budget, save, invest and spend in unprecedented ways. I could sit here and spout all the benefits of budgeting, saving and investing - but we fundamentally know that those things should be happening in theory. The hard part is implementation. Instead, there are other ways to keep yourself afloat in this type of economy while educating yourself through streams of information that may neglect you.

1 Educate Yourself Make it a point to keep up-to-date on the goings-on in the industry you work and the industry your skills are in. If you can adequately assess changes in the market as it relates to your job, a drastic job change will not come as such a shock. Being prepared and knowledgeable is essential to being able to deal and adapt to change.

2 Develop New Skills When the job market is volatile, every thing that sets you apart from the competition is extremely important. While it's a great asset to know your job well, it only benefits you to dabble in other skill sets that you can present to your employer or potential employers. For instance, if you program websites for your company, pick up a book on best case marketing practices and learn how you can use that website and other means to position your organization effectively. Then share these new ideas and skills with your co-workers to show how valuable your ideas and actions are.

3 Increase Revenue Streams Take your hobbies and figure out how to make money doing them. With so much technology at our disposal, there are a variety of ways to diversify your income. Becoming a freelance writer or photographer, designing easy websites or working retail once in a while are all ways to take something you love doing and to supplement your income. This is a good way to have more money to save and it will not leave you hopeless if for some reason your job security isn't so solid.
 
4 Have Contingency Plans Being prepared is half the battle. If you can think about the worst case scenario and figure out what you would do in such a situation, you will be prepared for anything. It will also help you feel more secure in your current place because you will know that you are prepared and can handle what the volatile markets throw at you. 

5 Be Young One of the greatest assets to our generation is our ability to adapt and learn. Older generations may chastise us for growing up with a need for instant gratification, but in a volatile workplace it can be a blessing. We expect things to happen very quickly and we can change quickly. If rent shoots up and spending habits need to change or if your employer suddenly needs you to take night classes learning Spanish - embrace the new opportunity.


The markets are volatile and job security is not what it used to be. Still, as Generation Y gays and lesbians, we have so much on our side to be at the forefront of change. Do not let the lack of representation in the financial media curb your enthusiasm or diminish your creative desires. We can set up secure futures for ourselves and ride this recession out in style.

Article brought to us by Richard Brower (richardtia@gmail.com)

Merry Christmas!

This week I join with billions of followers and admirers of Christ in celebrating his birth.

Many followers of Christ call themselves Christian as I do, having dedicated their lives to studying and following the example he set for us in his life and accepting Christ as our sole personal Saviour and relying upon his mercy or grace for salvation from sin.

Other religions such as Judaism and Islam admire Christ as a prophet, a wise and noble leader, a rasul or rabbi. Still others admire Christ's teachings from a philosophical, secular viewpoint with an admiration for his ability to lift the human spirit.

I find nothing not to like about Christ. I am grateful for a federal holiday we have to honor the birth of such a person who promoted so much good in the world and has inspired so many to persue love, kindness, truth, forgiveness, and charity.

In the spirit of Christ, let me wish you and your family a "Merry Christmas"!

Spotlight on NewGayTravelGuide.com

Over the years, quite a few gay travel websites have come along, with some emerging as real leaders in this strong GLBT niche market.  Very few, however, have managed to keep up by utilizing some of the latest technology online today including travel social networking, online video and blogs.  NewGayTravelGuide.com, however, is one of those exceptions.  Starting out as a single blog covering the GLBT travel market, the folks at NewGayTravelGuide.com (Michael Snell and Derrick Sorles of Chicago, IL) have developed an entire network of GLBT travel blogs covering such popular destinations as Puerto Vallarta, Palm Springs, and of course, their home town of Chicago itself.

Providing daily GLBT travel articles on their sites was one of the more important aspects of how they've gotten started.  Their articles are of the breadth and quality that has earned this team the opportunity to be included on a variety of destination's GLBT media familiarization trips, including one recent jaunt over to Disneyland in Anaheim for the Gay Days event they had recently.

More importantly, this team has learned early on the viral nature of a blog and how to put that blog to work in driving more and more traffic to their New Gay Travel Guide blog and their various destination blogs they've developed.  By their very nature, blogs index well in the various search engines, and the more links one blog has from another qualified blog, the higher the Google search engine ranking becomes.  By developing a network of quality GLBT travel destination blogs, these guys have taken a lead in one of the most basic yet most important aspects of operating a network of quality GLBT sites.

On top of all this, Michael and Derrick have utilized the strength of some of the newer and more recent additions to the Web 2.0 world that are becoming more and more important in a company's overall online marketing in the years ahead.  This team has fully embraced the online blogging communities of MyBlogLog.com, Technorati.com and BlogCatalog.com, just to name a few.  Working with these ever-growing sites, their blog is not only made more relevant in the online world reading blogs (which is becoming a larger and larger percentage of the overall online audience today) but is also able to reach individuals that would not normally have found their blog through the normal channels of either following a link from another site or finding them in an online Google search.

Sites such as MyBlogLog.com, Technorati.com and BlogCatalog.com allow their online community members the opportunity to both follow their favorite blogs closely, all in one site, as well as see who else is reading the same blog and who else the various blog writers are connected to.  It's a community that is shown to be incredibly loyal and very active online… the perfect representation of a community we're all seeking to reach as we undertake our various online marketing initiatives in the years to come.

Lastly, they know how to "work it" in the more obvious locations we all surf online today, including Facebook and their Facebook Group, MySpace and LinkedIn.com… all very important "touch points" in the more current marketing trends we're all seeing today by companies seeking to stand out above the rest in this incredibly diverse online world of today.





Gay and Lesbian Social Networking
Advertising - Marketing - Community

For the full-color PDF version of this story, go here:
http://www.PinkBananaMedia.com/pdf/GMG2008-NewGayTravelGuide.pdf

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http://www.PinkBananaMedia.com/BusinessReport/

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http://www.PinkBananaMedia.com/MarketReport/

NOTE: This article is part of the Gay Market Report 2009 and is FREE TO USE as long as byline above, credit, logo and link are included with story. Credit Pink Banana Media,

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