Finances, The Recession and Generation Y

I'm not sure if you have heard, but it seems as if we are in the middle of a bad economy. Chances are you have heard and have an opinion about it. All over the mainstream and not-so-mainstream media outlets, people are weighing in about investments, currencies and credit. The markets are under analysis and people are giving a million suggestions on how to deal with the situation. Unfortunately, one key demographic is blatantly absent from a lot of these discussions. Young adults are not often brought into discussions relating to finance for a variety of reasons. The most critical reason being that a lot of college students and recent graduates simply do not have enough accumulated wealth or savings to be a part of the target market many financial institutions are soliciting. Regardless of the reason, younger people, me included, feel like nobody is speaking to them.

To further this stigmatization, gay and lesbian youth are pushed even further away. The general feeling in the business community is that gay and lesbian adults tend to have more discretionary income and indulge in investments, large-scale purchases and travel. Many studies have suggested that gay and lesbian people tend to bounce back quickly after a recession; such was the case following the September 11th attacks. With a lack of coverage of the financial troubles of both youth and gays and lesbians, those of us in both groups are especially left in the dark.

Today's young people are becoming a vital part of the economy in a way that no previous young generation has been. In today's workforce, it is no longer acceptable to have just a Bachelor's degree in order to find a well-paying job, but a very large portion of young people are seeing the need for post graduate degrees, as well. This is creating a need for "Generation Y" to budget, save, invest and spend in unprecedented ways. I could sit here and spout all the benefits of budgeting, saving and investing - but we fundamentally know that those things should be happening in theory. The hard part is implementation. Instead, there are other ways to keep yourself afloat in this type of economy while educating yourself through streams of information that may neglect you.

1 Educate Yourself Make it a point to keep up-to-date on the goings-on in the industry you work and the industry your skills are in. If you can adequately assess changes in the market as it relates to your job, a drastic job change will not come as such a shock. Being prepared and knowledgeable is essential to being able to deal and adapt to change.

2 Develop New Skills When the job market is volatile, every thing that sets you apart from the competition is extremely important. While it's a great asset to know your job well, it only benefits you to dabble in other skill sets that you can present to your employer or potential employers. For instance, if you program websites for your company, pick up a book on best case marketing practices and learn how you can use that website and other means to position your organization effectively. Then share these new ideas and skills with your co-workers to show how valuable your ideas and actions are.

3 Increase Revenue Streams Take your hobbies and figure out how to make money doing them. With so much technology at our disposal, there are a variety of ways to diversify your income. Becoming a freelance writer or photographer, designing easy websites or working retail once in a while are all ways to take something you love doing and to supplement your income. This is a good way to have more money to save and it will not leave you hopeless if for some reason your job security isn't so solid.
 
4 Have Contingency Plans Being prepared is half the battle. If you can think about the worst case scenario and figure out what you would do in such a situation, you will be prepared for anything. It will also help you feel more secure in your current place because you will know that you are prepared and can handle what the volatile markets throw at you. 

5 Be Young One of the greatest assets to our generation is our ability to adapt and learn. Older generations may chastise us for growing up with a need for instant gratification, but in a volatile workplace it can be a blessing. We expect things to happen very quickly and we can change quickly. If rent shoots up and spending habits need to change or if your employer suddenly needs you to take night classes learning Spanish - embrace the new opportunity.


The markets are volatile and job security is not what it used to be. Still, as Generation Y gays and lesbians, we have so much on our side to be at the forefront of change. Do not let the lack of representation in the financial media curb your enthusiasm or diminish your creative desires. We can set up secure futures for ourselves and ride this recession out in style.

Article brought to us by Richard Brower (richardtia@gmail.com)

Merry Christmas!

This week I join with billions of followers and admirers of Christ in celebrating his birth.

Many followers of Christ call themselves Christian as I do, having dedicated their lives to studying and following the example he set for us in his life and accepting Christ as our sole personal Saviour and relying upon his mercy or grace for salvation from sin.

Other religions such as Judaism and Islam admire Christ as a prophet, a wise and noble leader, a rasul or rabbi. Still others admire Christ's teachings from a philosophical, secular viewpoint with an admiration for his ability to lift the human spirit.

I find nothing not to like about Christ. I am grateful for a federal holiday we have to honor the birth of such a person who promoted so much good in the world and has inspired so many to persue love, kindness, truth, forgiveness, and charity.

In the spirit of Christ, let me wish you and your family a "Merry Christmas"!

Spotlight on NewGayTravelGuide.com

Over the years, quite a few gay travel websites have come along, with some emerging as real leaders in this strong GLBT niche market.  Very few, however, have managed to keep up by utilizing some of the latest technology online today including travel social networking, online video and blogs.  NewGayTravelGuide.com, however, is one of those exceptions.  Starting out as a single blog covering the GLBT travel market, the folks at NewGayTravelGuide.com (Michael Snell and Derrick Sorles of Chicago, IL) have developed an entire network of GLBT travel blogs covering such popular destinations as Puerto Vallarta, Palm Springs, and of course, their home town of Chicago itself.

Providing daily GLBT travel articles on their sites was one of the more important aspects of how they've gotten started.  Their articles are of the breadth and quality that has earned this team the opportunity to be included on a variety of destination's GLBT media familiarization trips, including one recent jaunt over to Disneyland in Anaheim for the Gay Days event they had recently.

More importantly, this team has learned early on the viral nature of a blog and how to put that blog to work in driving more and more traffic to their New Gay Travel Guide blog and their various destination blogs they've developed.  By their very nature, blogs index well in the various search engines, and the more links one blog has from another qualified blog, the higher the Google search engine ranking becomes.  By developing a network of quality GLBT travel destination blogs, these guys have taken a lead in one of the most basic yet most important aspects of operating a network of quality GLBT sites.

On top of all this, Michael and Derrick have utilized the strength of some of the newer and more recent additions to the Web 2.0 world that are becoming more and more important in a company's overall online marketing in the years ahead.  This team has fully embraced the online blogging communities of MyBlogLog.com, Technorati.com and BlogCatalog.com, just to name a few.  Working with these ever-growing sites, their blog is not only made more relevant in the online world reading blogs (which is becoming a larger and larger percentage of the overall online audience today) but is also able to reach individuals that would not normally have found their blog through the normal channels of either following a link from another site or finding them in an online Google search.

Sites such as MyBlogLog.com, Technorati.com and BlogCatalog.com allow their online community members the opportunity to both follow their favorite blogs closely, all in one site, as well as see who else is reading the same blog and who else the various blog writers are connected to.  It's a community that is shown to be incredibly loyal and very active online… the perfect representation of a community we're all seeking to reach as we undertake our various online marketing initiatives in the years to come.

Lastly, they know how to "work it" in the more obvious locations we all surf online today, including Facebook and their Facebook Group, MySpace and LinkedIn.com… all very important "touch points" in the more current marketing trends we're all seeing today by companies seeking to stand out above the rest in this incredibly diverse online world of today.





Gay and Lesbian Social Networking
Advertising - Marketing - Community

For the full-color PDF version of this story, go here:
http://www.PinkBananaMedia.com/pdf/GMG2008-NewGayTravelGuide.pdf

To subscribe to the PBM Monthly Gay Business Report, go here:
http://www.PinkBananaMedia.com/BusinessReport/

For the annual PBM Gay Market Report, go here:
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NOTE: This article is part of the Gay Market Report 2009 and is FREE TO USE as long as byline above, credit, logo and link are included with story. Credit Pink Banana Media,

Integrating Blog Content on your Website from an RSS Feed

Use DHTML or XML to integrate your blog, as well as photos and video on your website

One of the top questions I receive, after “should I do a blog” is “how do I best integrate the blog into my website?” This report is intended to fully answer that question.

Managing content properly on a website has been a challenge since the first websites came online in the mid-90s. Originally, if you wanted your website’s content updated or changed, you sent the changes to your web designer and waited until he or she was able to make the changes manually, in HTML format, for you. Then, along came content management systems, some expensive and customized and some simpler and off-the shelf. With content management, an administrator could set it up so that select writers could submit fully formatted articles online. The article information, along with photos, would be saved in a database format (MySQL, MS Access, etc.) and programmed to display on the web site, without the writer having to know any HTML. In addition, the writer could submit the article remotely from anywhere in the world where there was an Internet connection.

With content management came very in-depth content and community sites, sometimes with thousands of articles in the website’s database, categorized by theme, by region or some other means that best matched the website’s needs. The articles were searchable, indexable and made large websites much easier to manage.

Fast forward to 2008… with the advent of blogs a few years back, there is no shortage of writers using off-the-shelf software supplied by companies such as WordPress (www.typepad.com) and Google (www.blogger.com) to get their words out far and wide! Setting up a free account, anyone can begin blogging, and today we have thousands of bloggers out there, with some blogs receiving more monthly traffic than any other websites in their category (in the GLBT community, TowleRoad.com and OhLaLaMag.com are two of the top blogs online).

It is this blog software that is content management system of choice, working more efficiently than any other form of content management found today. Setting up a blog, whether it’s the centerpiece of your website’s content or simply the more interactive and fun side of your website’s content, is incredibly easy to do. Once set up, either one or multiple authors can contribute articles and keep this content fresh and up-to-date daily or weekly, depending on your website’s needs.

The attractiveness of using a blog for content management goes way beyond its ease of use and the ubiquity of its experienced user base of writers. Blogs are interactive! They allow your readers to interact and comment on any of the blog postings, and other readers can then interact and comment with each other as well. Blogs are also very structured in terms of how they store content and thus very easy for search engines to index and include in various search results. Since the blog will more than likely be pointing back to your company’s main website, the increased search engine exposure should result in increased traffic to your website.


The content of a blog is automatically exported using XML technology, into a format called RSS (Real Simple Syndication). RSS is what makes blogs so viral, taking the content and putting it automatically into an exportable format that online viewers can subscribe to using an RSS Reader (Google’s RSS Reader is quite popular) as well as integrate on their custom start pages (Yahoo, Google and NetVibes are leaders in this market). In addition, the RSS feeds can be integrated into a Facebook Group or Profile, a Plaxo.com profile and a FriendFeed.com profile, just to name a few. From these integrations, the blog’s information is allowed to spread far and wide, allowing online viewers to stay up to date on your website’s content in their viewing method of choice.

Lastly, blogs have tags, allowing the writer posting a blog to include a set of key words that best match the blog’s content in the form of a comma-delimited tag unique for each blog posting. Tags are also structured content and help increase search engine placement as well, serving as “key word metatags” that search engines have often used in the past when indexing your own website.

So how does this blog integrate quickly and easily into your current website, either as a separate blog or as the central part of your website’s content? There are many ways of doing this, and each one has its pros and cons, depending on your unique website needs.

Frames: this is probably the easiest way to integrate one website into another. Using framing technology, as well as iFrames, a blog can be integrated into your website in the most straightforward means possible. The downside to this is that the entire blog structure becomes part of your site, so if the blog has one design and your website has another, the two married together does not always look as smooth as it could be.

DHTML: using this more advanced style of HTML code, your programmer can integrate your blog more cleanly into your current website structure. For more information on various ways to accomplish this, go to: http://www.dynamicdrive.com/dynamicindex18/ . Using this style, even though the blog is more tightly integrated into your website, the links all go directly to your blog entries. If you want full control over what the content looks like when a user clicks on a blog link, then an alternative method will need to be used.

XML Programming: Although this style of integration will require you to work with a website programmer who is a bit more advanced than the rest, it is well worth your time to explore this option if the blog is to become tightly integrated and a fully functioning piece of your website’s content. Using the RSS feed, a programmer is able to pull in the blog’s content and work with it in much the same way that he or she would have done using an older content management system.

The example shown below is done in Cold Fusion, but described in detail in such a way that a programmer proficient in PHP or ASP coding should be able to adapt it to your needs.

The RSS feed’s XML structure appears as follows.

RSS Feed XML Sample
(see PDF download linked below for sample code)

You can see that all elements of the blog entry are available in a structured format, including the thumbnail photo and the blog’s tags (seen as categories in this example).

RSS feeds come in two primary formats, ATOM and RSS (and a 3rd, called RDF, which is less used). The first example shown below is for an ATOM feed in Cold Fusion, and the 2nd one, without comments, is for an RSS feed. They are both basically the same and simply two different XML language formats.

Example 1: Reading and Displaying an Atom Feed from a Google Blog
(see PDF download linked below for sample code)

Example 2: Reading and Displaying an RSS Feed from a Google Blog
(see PDF download linked below for sample code)

The other elements of the blog, including the tags, the link to the blog, as well as direct links to any blog comments, are all found in the RSS feed, as displayed in the RSS Feed XML Sample shown above.

Once mastered, your blog is now fully integrated into your website. You can format it exactly the same as any other content found on your site, as well as place your menu, your ads and any other website elements anywhere around these blog entries.

It is this same technology that would allow you to pull YouTube videos of your choice into your website, as well as Flickr and Picasa photos, Delicious and StumbleUpon bookmarks and Digg.com stories you’ve found of interest. All of these sites and others output your unique content (photos, videos, etc.) in an XML feed which is easily integrated into your website to best meet your company’s needs.

In addition, this technology can be used to pull relevant content for use in your website from other blog content sources. You can do a search in BlogCatalog.com, MyBlogLog.com, Technorati.com or Google’s Blog Search program and have an automatic RSS feed generated for that search that can be fully integrated into your website.

An example of all of this in action has been put together and is found at http://newmedia.pinkbananaworld.com.

Lastly, it is this technology that would also allow you to pull in your online member’s blog entries, photos, videos and more and both integrate into the member’s profile on your website, as well as allow you to feature select User-Generated Content that your online viewers will love.

In summary, blogs as content and blog software used as content management software for your website have become the preferred method of many companies seeking to both simplify their use of technology and make the adding and updating of content as efficient as possible. Adding to that the unique search engine placement that blogs command, as well as the interactive capabilities blogs bring to any website’s content layout, and one can easily see why integrating a blog directly into your company’s website could give you a unique advantage in your website’s success online.






Gay and Lesbian Social Networking
Advertising - Marketing - Community

For the full-color PDF version of this story, go here:
http://www.PinkBananaMedia.com/pdf/GMG2009_RSS_Prog.pdf

To subscribe to the PBM Monthly Gay Business Report, go here:
http://www.PinkBananaMedia.com/BusinessReport/

For the annual PBM Gay Market Report, go here:
http://www.PinkBananaMedia.com/MarketReport/


NOTE: This article is part of the Gay Market Report 2009 and is FREE TO USE as long as byline above, credit, logo and link are included with story. Credit Pink Banana Media, www.PinkBananaMedia.com/MarketReport/, and please use the following logo linked below:
http://www.pinkbananamedia.com/images/pbmlogo_200.jpg



December 2008 Gay Business Report

In This Issue

Integrating Blog Content on your Site via an RSS Feed
Use DHTML or XML to integrate your blog, as well as photos and video on your website
...the attractiveness of using a blog for content management goes way beyond its ease of use and the ubiquity of its experienced user base of writers. Blogs are interactive! They allow your readers to interact and comment on any of the blog postings, and other readers can then interact and comment with each other as well. Blogs are also very structured in terms of how they store content and thus very easy for search engines to index and include in various search results. Since the blog will more than likely be pointing back to your company's main website, the increased search engine exposure should result in increased traffic to your website...

Spotlight on NewGayTravelGuide.com
Over the years, quite a few gay travel websites have come along, with some emerging as real leaders in this strong GLBT niche market. Very few, however, have managed to keep up by utilizing some of the latest technology online today including travel social networking, online video and blogs. NewGayTravelGuide.com, however, is one of those exceptions....

Seniors: Investing In The Next Big Boom- Ourselves!
With the aging of the baby boomers, the redefinition of family and the new concepts of aging mean that anyone at the advent of the changes and in the right place at the right time will be ready to serve a changing senior housing and residential care market.
RainbowVision Santa Fe, serving the GLBT population, is already ahead, and Joy Silver, President/CEO, wants to take the brand internationally. She says the RainbowVision model serves the mainstream boomers as well as the GLBT population- and for similar reasons....

Other Highlights

  • Online Ad Sales with Rivendell Media
  • Finances, The Recession and Generation Y
  • Making Sense Of Social Media

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