Pink Banana Media Updates - December 2012

:: Case Study Example ::
A Pink Banana Media Online Promotion

The following is a step-by-step breakdown, going into greater detail within our various online LGBT marketing programs. The themes may be different (i.e., promoting a destination, an individual company, etc.), but the methods remain the same. As we enter 2013, a marketing program must include a mix of:

• Online Promotions
• E-mail Outreach
• Editorial Coverage
• Social Media Outreach

Our marketing programs begin in the form of a marketing piece very similar to an e-mail campaign, but designed to be both optimized for social media, as well as for editorial coverage from other LGBT publications, websites and blogs.

http://themostsearched.blogspot.com/2012/09/case-study-pink-banana-media-online.html

http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=264



Pink Banana Media Company Spotlight: a marketing program designed to both highlight those companies that are the Most Supportive for LGBT Equality & Diversity, as well as your individual organization's LGBT accomplishments and message.

Program includes:

• E-Mail Marketing Campaign
• Social Media Campaign
• Search Engine Marketing
• LGBT Business Community Websites
• Mobile optimization
• Monitoring of Conversations
• Location-Aware Social Media

http://www.pinkbananamedia.com/mediaplan_companyspotlight.cfm

http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=264



The 6th Annual Gay & Lesbian Marketing Conference - (New York City, April 12, 2013)Save The Date
Don’t miss this comprehensive research, advertising, marketing, and communications forum, helping you better understand and serve gay and lesbian consumers.
Audience: Perfect for marketing, advertising and PR executives of all industries who want to successfully reach gay and lesbian communities, and initiate or update effective strategies.LGBTMarketingConference.com

http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=264