Facebook Use May Undermine Subjective Well-Being in Young Adults

A new study by a team of University of Michigan researchers suggests that while Facebook may fulfill the need for connection, it may also undermine subjective well-being in the process.  The goal of the study was to examine how interacting with Facebook influences how people feel (“affective” well-being) and how satisfied they are with their lives (“cognitive” well-being)--the two components of subjective well-being.  Participants completed a set of questionnaires (Satisfaction with Life questionnaire (SWLS), Beck Depression Inventory, Rosenberg Self-Esteem Scale,  Social Provision Scale, and Revised UCLA Loneliness Scale) at the beginning and again at the end of the study period, and received text messages five times a day for 14 days.  The text messages occurred at random times during the day and contained a link to an online, 5-question survey: (1) How do you feel right now? (2) How worried are you right now? (3) How lonely do you feel right now? (4) How much have you used Facebook since the last time we asked? (5) How much have you interacted with other people “directly” since the last time we asked?

The results show that, unlike direct social contact, Facebook use is associated with a decline in both affective and cognitive well-being.  The precise mechanisms that underlie this relationship are unknown, but the researchers speculate that online social networking may "trigger damaging social comparisons.  [This] is particularly interesting in light of the significant interaction we observed between direct social contact and Facebook use in this study—i.e., the more people interacted with other people directly, the more strongly Facebook use predicted declines in their affective well-being. If harmful social comparisons explain how Facebook use predicts declines in affective well-being, it is possible that interacting with other people directly either enhances the frequency of such comparisons or magnifies their emotional impact."




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Information Access in North Korea Continues to Increase

The Economist recently published an article exploring the ways in which North Koreans are accessing more information connecting them to the outside world. Despite the efforts of leaders inside the country to curb such access, it is estimated that more than 70% of North Koreans have access to television and more than 40% have access to radio.

Nearly 80% of North Koreans surveyed claimed that word of mouth was an important source of information but only 40% said the same of domestic television. Moreover, slightly more than 20% said that South Korean radio was an important source of information, despite the fact that listening to non-state run radio stations is illegal. In contrast, only about 5% said that domestic radio was an important source of information.

Why Data Literacy is Important Today More than Ever

In a recent New York Times article, Steve Lohr discusses the growing need for data-literate employees in almost every sector as businesses “drift towards data-driven discovery and decision making” and we move forward in “the Age of Big Data."  Lohr refers to a report published last year by McKinsey Global Institute, which projects that “the United States needs 140,000 to 190,000 more workers with ‘deep analytical’ expertise and 1.5 million more data-literate managers.”  According to Lohr, the amount of data increases by 50% every year and it is this growing abundance of information that has helped bring us to this so-called Age of Big Data.  This rapid data growth can be attributed to things ranging from the creation of new digital sensors by manufacturing firms to greater accessibility to U.S. government data on the internet.  According to Lohr, this wealth of new data - in particular, Google searches, Facebook posts and tweets - allow us to observe and measure things in a way that we have previously not been able to do. For example, trends in the number of housing-related searches have more accurately predicted housing sales than real estate economists and a spike in google searches related to flu symptoms tends to precede an increase in flu patients coming to hospital emergency rooms in the region by a couple of weeks.  Lohr predicts that business will increasingly rely on analysis of data such as this in decision making as part of “data-guided management”.  For example, large retailers such as Walmart and Kohl’s now use data ranging from sales to the weather to time price markdowns. 

Jupiter Hotel Social Media Promo: Merging Real World and Online Social World

We here at PinkBananaMedia.com believe the future of marketing in 2011 is the merging of the "real world" with the newly developed "online social world" we've all been personally building over the past few years.  Many analogies have been made to social media marketing being "word of mouth" marketing, but it's so much more than that.  It's not just what we say that helps spread the word and make a video, a photo or a really good article stand out amongst our friends... it's also in what we do, how we "tag, comment, like or share" that allows the best of the best in these categories to rise to the top and get the most visibility.

Utilizing the power of Photo Tagging, one solution we developed with our friends at Travelocity was the idea of shooting compelling photos at a sponsored event and encouraging folks to quickly and easily find their photos on Travelocity's Facebook fan page and tag themselves (see Tips & Tricks:  Shooting Photos at Events at http://www.pinkbananamedia.com/pdf/pbmbizreport_july2009.pdf).  Well, the folks at Jupiter Hotel in Portland, Oregon have taken that concept one step further, developing a social media marketing campaign around Jupiter Lily, a very stylish and well-dressed mannequin set up in their lobby for hotel guests to shoot photos with.  Turning it into an online social media contest, hotel guests are encouraged to "take a photo with Jupiter Lily & post it on Facebook to be entered to win a free hotel stay."


The results have exceeded the Jupiter Hotel's expectations!  Hundreds of photos have been posted, tagged and spread virally online, both on Facebook and on Twitter.  Jupiter Lily has become both a myth and an icon in Portland, where the discussion at parties and dinner conversations revolves around "who is the real Jupiter Lily" and does she truly exist in person.  So not only has the Jupiter Hotel succeeded in modern day social media marketing... they've also entered into the "old-school word of mouth" world that can make a marketing effort such as this become legend in the both the travel and local circles of Portland and beyond.


Links:
 - www.jupiterhotel.com

Social Media Marketing HOW-TO Guide



Based upon our successful seminar and webinar series we've been presenting on Social Network and Web 2.0 Marketing over the past few years, we've developed this 17-part Social Network Marketing HOW-TO GUIDE, walking you through each step in promoting your company using social network marketing in a careful and very detailed format.




  1. Building Your Web 2.0 Business Presence

    • Facebook fan page
    • LinkedIn Group
    • Twitter Profile
    • Discuss the power of branding in the small square icon image
  2. Content Tools for your Web 2.0 Business Presence

    • Blog for the written word and integrated into Facebook, Twitter and LinkedIn

      • How to choose a blog software (Wordpress, Blogspot or Tumblr)
      • What to blog about - story to tell for your business
      • Examples for destination marketing
      • Commenting, labels and tags
    • Status Updates and Twitter

      • Discuss hash tags, @ symbols, etc.
    • Photos added to Flickr and integrated into Facebook, Twitter and blog
    • Video added to YouTube and integrated into Facebook
  3. How these basic social networking tools work together

    • Describe how the blog integrates with Facebook and Twitter
    • Linking Facebook fan page to Twitter
    • These social media sites (touch points) need an audience
    • Measuring this audience using Bit.ly
  4. Managing and promoting events in social networking
  5. Facebook News Feed

    • Facebook's news feed and the viral nature of reaching "friends of friends"
    • The basic posting of a link
    • Photos and events most viral components of Facebook news feed
    • Tricks for getting people to tag themselves in photos
    • Discuss viral nature of likes, comments and shares

      • Discuss managing comments as customer relationship management

  6. Messaging and direct communication tools in social networks
  7. Social network marketing and search

    • How is Facebook content searched
    • Every element should link back to each other
    • How is Twitter content searched (trends, OneRiot.com, Google's new search)
    • Social network marketing and search engine optimization (SEO)
  8. Facebook advertising - how to
  9. Other social networks (automated ones including Plaxo and FriendFeed)

    • How to connect social media content in these sites
    • Tricks for adding connections/fans/followers
    • Using sites such as retaggr.com and unhub.com
  10. Other social networks (manual)

    • Discuss how each niche community has a few key social networks worth looking at, i.e., Yelp.com, TripAdvisor.com, Ning.com sites, TripWolf.com, etc.
  11. Putting Twitter To Use For Your Company

    • 3rd party programs and how they can help maximize Twitter marketing effectiveness

      • TweetDeck
      • Seesmic
      • HootSuite
    • The power of the ReTweet

      • Why should you ReTweet other Twitter postings?
      • Why should your goal to be to have your Twitter postings ReTweeted?

  12. Other social networks useful for content

    • Digg - great tool for expanding the reach of articles written by your organization
    • Delicious - bookmark articles relevant to your industry. Great tool to use as a "thought leader" in your field; also has RSS feed for integration into other sites and to set up to Twitter automatically.
    • Google Reader - handy tool to highlight key articles you may like as well, similar in scope to Delicious
  13. How to make your website's content maximized for social networking tools

    • Code for thumbnail image preferences and RSS feed automation
    • Various methods of adding share buttons to a site
    • Making it quick and easy to find and join your various social networking sites
  14. Measuring Social Network Marketing ROI

    • Facebook Insights
    • Twitter's companion site, bit.ly
  15. Tips and Tricks

    • Using Ping.fm for status updates
    • Using Posterous.com for larger content updates
    • Including custom HTML in your Facebook fan page
    • Commenting on blog postings, Facebook postings and LinkedIn discussions related to your industry
  16. Twitter strategies
  17. Mobile social network marketing (includes Facebook mobile as well as Google Buzz; Mobile only tools include Loopt.com and FourSquare.com).

How to Contact Holdout Rep. Pomeroy (ND)

North Dakota's sole member of Congress, Rep. Earl Pomeroy is hiding.

He is one of the Democratic undecideds going into tomorrow's health-scare vote. Actually, if we were going to have to stand up and answer questions about why the Bank of North Dakota is singled out for favoritism in the student-loan government takeover in the reconciliation bill while at the same time holding out an undecided vote in a bill 64% of North Dakotans are opposed too, we'd probably play a silent version of the kid game "marco-polo" too! Apparently this isn't the first complaint of only listening to North Dakotan Democratic "yes-men":




Pomeroy isn't on twitter so you can't tweet him. Apparently he's on facebook but we really loathe facebook. If you try to email him with a zip code outside of North Dakota, you'll be blocked. And forget trying to comment on his Youtube videos because it is set up for comment approval or something.

Yet there is a way to contact him as we discovered: through Youtube email! Here's the message we sent to him. (We'll let you know if we get a response.)
Congressman: Congrats on your new appointment. [Nacil: we're trying to be
nice here--he just got a big promotion a week ago to be Social Security
subcommittee chair. Hmm. More payoffs for his vote???
] Will you
now please defend your oath to uphold the Constitution by voting NO on Obamacare
and show the American people that a mandate to purchase insurance is an
"excessive fine" never before established in the history of our nation and
prohibited by the 8th Amendment?

Also, will you explain your stance and what involvement you played in the "Bismark Bank Job" to cut a special deal for the Bank of North Dakota while having sweeping changes to every other student loan lender in the country?

We'd be willing to gander that if everyone were to try and sneak in the same door, it'd shut down pretty quick...

John Culberson on Social Media

Blogger Right Klik found a TOTALLY AWESOME Aug. 29th C-SPAN2 vid of Rep. John Culberson (R-TX) talking about social media with the Republican viewpoint on the broken promises of Obama and attempts by Nancy Pelosi to stifle truth strewn throughout the media.

It was also our first introduction to Qik. The vid is well worth the 25 minutes and we could have gone 60.

Wow!

The video can also be accessed here.

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