Pink Banana Media Updates for February 2011

:: Mobile Marketing - Web App Development ::

We have begun creating some of our first Web Apps over the past few months for a variety of clients. One of our most recent can be viewed here:
www.CaliforniaGayChamber.com/mobile/.

We've gone this direction because more and more web traffic is going mobile and being driven by the increased technologies in cell phone bandwidth (3G and 4G), as well as the increased adoption of smartphones, including the iPhone, Android-based phones and Blackberries. Optimizing a website for the smaller screen size while also taking into consideration the concept of a touch-based navigation of a website versus the original mouse-based navigation demands taking an entirely new approach to a website's mobile design. Bigger fonts and large, clickable screen areas merged with an aesthetic interface are the name of the game now.

Our mobile websites automatically sense whether the user is viewing the site from a PC, a Mac, a smartphone or a tablet and take the user to that optimized web page. Since the tablet experience (including iPad) is more similar to a smartphone than a laptop, with simply a larger screen, the same touch-based navigation was maintained while being optimized with larger images and more detailed information being made to flow across the screen.

Click here for more information


:: Gay & Lesbian Marketing Conference - NEW YORK ::

A Productive Day of Education and Networking: Research, Insights, Strategies and Case Studies

April 29, 2011

Don’t miss this comprehensive research, advertising, marketing, and communications forum, helping you better understand and serve gay and lesbian consumers.

Audience: Perfect for marketing, advertising and PR executives of all industries who want to successfully reach gay and lesbian communities, and initiate or update effective strategies.

Dedicated: Conference attendance is limited, in order to facilitate the best learning and networking environment.
Click Here For More Information

:: Upcoming LGBT Business and Marketing Events ::

• March 3, 2011 - Anaheim, CA
  Orange County Inaugural Reception
  
• March 8-9, 2011 - Toronto, ON
  Online Revealed
  
• March 12-13, 2011 - New York, NY
  GLBT Expo @ Jacob Javits Center
  
• May 10-15, 2011 - Fort Lauderdale, FL
  IGLTA Convention
  

A Note About the IGLTA Convention: This convention is set to be like no other... the theme of the 2011 IGLTA Convention is Unleashed 2.0 and has an entire series of educational programs focused on the world of Social Media Marketing in the Travel Industry. Presenting companies include Air Canada, GayCities.com, GayTravel.com, TopGuest.com, as well as some major players in the social media space including TripAdvisor.com and Google.com.

:: Peer Group Websites as Next Social Media Marketing Wave ::

Check out our latest article for Echelon Magazine... laying out some concepts as to where all of this social media stuff might be headed.
A story made its way through the blog world and mainstream media world recently which is incredible in that it shows that a number of social media marketers worldwide are beginning to see the future phases of social media marketing and where this is all going in the next five years. The articles and blog postings themselves were about Paul Adams and his presentation he did at Voices That Matter Web Design Conference in San Francisco in 2010...
Click here for article