April 30, 2010 Westin Times Square, New York City
Community Marketing, Inc. and Pink Banana Media have announced a full-day educational and networking conference for business leaders interested in growing their LGBT market share. The Gay & Lesbian Marketing Conference follows successful regional programs held by the organizers throughout the country over the past several years. Participants from the New York City region, as well as across North America are invited to attend the conference.
"In a soft economic market, the gay and lesbian segment presents an especially valid and viable opportunity for growth,” said David Paisley, the event organizer. “The Gay & Lesbian Marketing Conference offers a comprehensive research, advertising, marketing, and communications forum that will help attendees reach a broad spectrum of LGBT consumers."
A One-Day Gay MBA: Whether you are a long-time LGBT market expert or new to the segment, you will attain valuable insights and approaches into the LGBT marketplace. Dedicated to marketing, advertising and PR executives and agencies serving all industries, who want to successfully reach gay and lesbian consumers, and initiate or update effective strategies.
Keynote Address: "The Business of Change"
A consistent theme of the conference will be how marketers must engage the LGBT community, not just advertise at it. To that end, a keynote address by Patricia Evert, VP of Donor Resources at the Gill Foundation, and Chad Boettcher, Senior VP of Social Innovation at Weber Shandwick, will discuss the business case for corporations to truly embrace and integrate with LGBT nonprofit communities as a valid marketing approach.
"Business of Change is about a collaborative dialogue toward LGBT equality," said Boettcher. "Given the rapidly changing dynamic between the social and private sectors, we hope to challenge both nonprofits and corporations to seize opportunities to empower their people to drive change. The Business of Change requires that we all take action and partner together. It is not just the right thing to do; it is the smart thing to do."
Advance registration is just $245, including all educational sessions, lunch and coffee breaks. Conference registration is now open online:
http://www.communitymarketinginc.com/mkt_png_nyc.php
About the organizers:
- Community Marketing, Inc. has been successfully connecting our clients with diverse LGBT communities worldwide since 1992 through consumer market intelligence and strategic planning.
- Pink Banana Media specializes in unique aspects of LGBT online marketing, matching a product or service to targeted online communities through geographic and demographic targeting.
- GLAAD
- NGLCC
- NGLCC-NY
- NYCLGBTCC
- Circle of Voices
- Instinct Magazine
- Echelon Magazine
- Gay City News
More information:
www.communitymarketinginc.com or email david@communitymarketinginc.com
tel 415-437-3800
*In December, 2009, the Gill Foundation and Weber Shandwick released “Business of Change,” a resource guide focused on corporate-nonprofit collaboration to promote equality for the lesbian, gay, bisexual and transgender (LGBT) community. The 104-page guide is a first-of-its-kind collection of best practices with actionable and practical ideas to help nonprofits and corporations advance LGBT equality.
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